Most managers believe in the need to market their fund in order to grow AUM. The hard part though, is coming up with impactful content consistently that engages their prospective and current investors.Read More
What would your typical hedge fund manager do if he or she were forced to say something interesting on a regular basis?Read More
It takes years of consistent communication to build a reputation synonymous with the term “brand.” This is something I think is overlooked in our industry.Read More
Broadly speaking, you can put these productivity-sucking conversations into two categories:
1. The time spent pursuing the “wrong” investors.
2. The time spent pursuing the “right” investors but doing it the “wrong” way.