I was fortunate enough to have a beer with Joe Greco the other day. He is one of the best executive coaches out there. We got to talking about the state of the industry and how hard it was for Managers to “close” capital.Read More
Ninety five percent of the managers we encounter (and we encounter a lot), established and / or emerging tend to think of marketing as warfare not politics. This is a mistake.Read More
Starting a fund takes serious working capital and an enormous marketing war chest. It takes years of staying power to fight your way onto the platform, and several more years to gain sustainable AUM.Read More
1. Convey the passion and conviction you have for what you do.
2. Close Capital.
3. Be Perfect.
The marketing : sales ratio has evolved over the past couple of decades. This isn’t something limited to certain industries, but is very much a universal phenomenon. Here’s what that ratio used to look like:Read More
What would your typical hedge fund manager do if he or she were forced to say something interesting on a regular basis?Read More