Hiring a placement agent or “third party marketer” to help raise capital can be a make or break decision for an alternatives investment manager. Unfortunately, placement is a highly fragmented industry. Sifting through all of the potential partners to find the right fit can seem as difficult as raising the money yourself.Read More
We had a chance to sit down with David Modiano, an experienced hedge fund allocator, to discuss his perspectives on fund marketing.Read More
Broadly speaking, you can put these productivity-sucking conversations into two categories:
1. The time spent pursuing the “wrong” investors.
2. The time spent pursuing the “right” investors but doing it the “wrong” way.