Asset Management: Marketing Explained

Most asset managers think they have something to sell when they really have nothing to sell.

Something to sell

You offer a product that fulfils a need people can’t find elsewhere.

1.jpg
 
2.jpg

Nothing to sell

You are competing in a very saturated market where product differentiation is hard to define.

 

There is nothing wrong with having nothing to sell, but make sure your approach to marketing is aligned with current market conditions.