Meyler Adds PR To Integrated Offering
ALTERNATIVE FUNDS PR PIONEER TOM WALEK JOINS AS SENIOR CONSULTANT
Multi-layered communication is essential to building client relationships – and business -- for alternative asset management companies.
Meyler Capital has teamed up with alternative asset pioneer Tom Walek to provide clients with PR strategies, tactics and execution that builds out the fully integrated Meyler approach.
“Owning and managing a clear message across layered communications is the foundation of the Meyler approach,” said Kyle Dunn, Founder and CEO. “Strategic PR moves us one step closer to a seamless, fully integrated client offering.”
Walek is founder and Managing Partner of Peaks Strategies, a financial services and capital markets communications firm, and serves Meyler clients as Senior Consultant in Strategic PR. Walek has been involved in alternative markets communications for more than three decades, as a journalist covering derivatives and as an award winning PR consultant to alternative asset management firms globally. He holds numerous awards from Hedgeweek, PRWeek and others and he most recently received The Hedge Fund Journal’s “Outstanding Contribution: Hedge Fund Media Communications” award.
“Media communications is a vital element for alternative asset management firms looking to define, differentiate, promote and protect their brands and their businesses in today’s hyper-competitive marketplace,” said Walek. “But today PR is much more than just media relations. We use content, thought leadership, events, social media and other integrated strategies to help asset management reach clients and prospects to build long-term relationships.”