Times are Changing
Do you remember what it was like 20 or 30 years ago? If you were someone that thought coding was cool, you were automatically labelled a geek. Guys like Bill Gates and Steve Wozniak were the lowest of low, or more accurately…the “uncoolest of cool”. Seriously, check out this video and try and tell me with a straight face that you wanted to be like Bill Gates:
Fast forward to present day though, and it’s a completely different story. Now, coding is cool and geeks are revered.
To give an example… I brought my guitar along with me to help entertain at a recent family gathering. After a while, I ended up talking with one of my younger cousins. He was disinterested in the guitar but lit up at the mention of some of my programming side projects. “Can you teach me how to make an app? How did you start programming at all? How do I make a video game?” were just a few of the questions he asked me.
Why does this matter to you?
Because your audience is changing and you need to adapt. The financial industry is no different than any other – it is driven by its target demographics. Presenting the same materials in the same way is no longer effective. For instance - at Meyler, we still prepare marketing decks for hedge fund managers, but we also create digital marketing decks. Why? See here: [RELATED: The Age of Digital Decks]. We still believe humans drive relationships and value meetings but, the whole process can be enhanced by adding video.
Simply put, times are changing and you have to take advantage. If you don’t pay attention, you’re going to end up searching for friends on MySpace while the rest of the world is using Facebook.