Skimming: The New Reading
When I receive an email – even if it is from a close colleague, business contact or friend, at best, I will skim the subject. If it’s interesting, I look at the body.
If I see paragraphs, I’m gone.
News sites and LinkedIn: I skim the headlines. If interested I click, scroll fast, and read stuff in bold. I very rarely make it through a full paragraph. I very rarely read anything.
Text messages: they are easy to absorb. I love them.
Instant Message: sure, all day.
Twitter: I skim the content. I very rarely click on anything.
Blogs: I go to my favorite 3 or 4 once or twice a week, jump around a bit, then I’m out.
When I land on a new website: I may bounce around, look at titles and jump through the navigation to see if anything catches my eye. I probably click on video 50% of the time (I am tired, reading requires too much energy).
I’m on the phone… a lot.
I do this all day, every day. It’s embarrassing, but society has built me.
Because of that, I want to fall through information, not fight to find the good stuff. I also bore easily. The politicians are all saying the same stuff, most of the “news” falls a little right or left of fictional drama, and everyone is trying to sell me something.
I trust my friends, and I search for information that is unbiased.
I like stories because they are emotional and interesting.
If you want to talk to new people, new investors, build an engagement process that is mindful of the above: leave bread crumbs - a lot of them. If someone is interested, and you really are worth talking to, they will find you.
And this exposes the really big question: are you worth talking to? Best figure that out first.
By Kyle Dunn