What Happens If...

... institutional investors start using social networks?

... people stop taking the time to read powerpoint decks?

... investors have “relationships” with everyone?

... a fund with AUM of $50 billion decides to invest heavily in marketing?

... retail marketing of hedge funds really takes off?

... video replaces the traditional marketing deck?

... LinkedIn eliminates the need for a CRM system?

... every manager has all investors' email addresses ?

... the largest managers start to embrace Youtube?

... a fund manager's brand becomes as important as their performance?

... and what happens if 10,000 new managers appear?

Just remember, people that are 30 years old today don’t consider these to be questions worth debating. To them, the answers are obvious.

How does this impact your business today?

By Kyle Dunn