Is Your Website Mobile-Friendly? If Not, Expect Your Google Ranking To Drop

As of today, Google has implemented a change to its algorithm that will affect a huge proportion of websites across the internet.

In order to improve the browsing experience for those accessing the web on mobile devices, Google has begun to lower the ranking of websites that are not optimized for mobile.

However, it’s important to note this change ONLY affects traffic accessing sites on mobile devices (tablet and desktop sites are unaffected). It’s also page-specific: if some pages of your site are mobile-friendly and some are not, only the non-mobile-friendly pages will be affected.

You may be surprised at the proportion of your visitors who access your site on mobile devices. If you haven’t checked recently, have a look at your mobile stats in your Google Analytics account. And if you don’t have Google Analytics set up, we recommend doing that right away.

What to do right now:

  • Check if your site is mobile-friendly using Google’s own handy tool.
  • For more detailed information about your site’s mobile-friendliness, check out the Mobile Usability report in Webmaster Tools. (Again, if you don’t have Webmaster Tools set up, make sure to put it on your to do list.)
  • Read more about this important update on Google’s blog.
  • If your site is not currently mobile-friendly, don’t despair. With some tweaks, you can quickly improve the usability of your site. Your visitors – and Google – will thank you.

Need help? We’d love to hear from you.