Do This, And Your Chance Of Raising A Billion Dollars Will Dramatically Increase

The truth of it all is that most managers will drop off when they read the next sentence, which, oddly enough, further proves the point.  

If you want to raise a lot of money stop prioritizing performance. 

I know, I have a lot of work to do in a very short amount of time to convince you of this.  Surprisingly, I can do it in just two sentences.

If you take 10 minutes to think beyond “performance” you might come up with an idea that will differentiate you.  And the only way you are going to stand out in the crowd is if you are different.

This Ted Talk will help you conceptualize the power of thinking beyond the numbers.  (Click here).   You only need to watch the first 2:15. This won’t make any sense until you watch the video, however, all of you are fixated on building a faster train from London to Paris.  You need to start thinking about hiring a bunch of super models.

Over the next 20 years those managers that embrace the power of creating intangible value across a group of investors will be far more successful than those that don’t.

By Kyle Dunn