Ha Ha! Made Ya Look!!

OK - it juvenile, I know. But really, isn't that half the ^entire battle with respect to lead generation - just getting them to look?

We have all subjected ourselves to the process.  Send a marketing deck, leave a voice mail, wait two weeks...Rinse and repeat.  It sucks.

Getting them to look is really not that hard.  Like anything else, though, it requires creativity in order to get noticed (particularly if you insist on doing it in a professional way).   A marketing deck is not noticeable, doesn’t differentiate and rarely inspires.

Absolutely no attention is grabbed when you send one.

The objective of an introduction is simple. Get them to want a conversation...Launch a campaign, create a "call to action", develop a video…

Just be memorable.

By JD David