FOR IMMEDIATE RELEASE
Global Creative & Marketing Agency Partners With Alt Sector Marketer
The Alternative Investment Sector Attracts Marketing Powerhouse
Grey, one of the world’s top advertising and marketing organizations, partners with Meyler, an award-winning marketing / placement agency that focuses exclusively on the alternative investment sector.
“The alternative investment sector really is one of the few remaining industries that has not fully embraced marketing, which is remarkable when you consider the level of competition that exists. It’s a proven fact that powerful marketing can open doors and influence outcomes, “ says Alex Morrison, President of Grey West.
“Fund managers have known for a long time that raising capital isn’t just about performance,” states Kyle Dunn, President & CEO of Meyler. “The industry has only recently looked to marketing as an effective tool to differentiate themselves. The level of sophistication and devotion to strong branding is going to ramp-up faster than people think. Having Grey at our side greatly enhances our ability to bring fund marketing to a level that compares with the world’s greatest brands.”
About Meyler Capital
Founded in 2012, Meyler Capital is driving change in how capital is raised in the alternative investment sector. Meyler believes that the prowess of fund marketing needs to be as focused and sophisticated as their investment strategies.
Meyler works with alternatives managers of all sizes and brings creativity, innovation and clarity to marketing and capital raising. Among its many innovations, Meyler was credited with producing the first hedge fund advertisement in the United States. Meyler is at www.meylercapital.com.
Grey is the advertising network of Grey Group, which is led by Michael Houston, Worldwide CEO. Grey Group ranks among the largest global communications companies. Its parent company is WPP (NYSE: WPP). Under the banner of "Grey Famously Effective Since 1917," the agency serves a blue-chip roster of many of the world's best known companies: Procter & Gamble, GlaxoSmithKline, Kellogg's, Pfizer, Canon, NFL, Marriott Hotels & Resorts, Nestlé, Walgreens, Revlon, Applebee's and T.J. Maxx. Grey was named ADWEEK's "Global Agency of the Year" for 2015. www.grey.com.