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In Marketing Posted

It’s All in the Genes

Looking at Pedigree in a Whole New Way Whether you have stunning good looks or a face best suited for radio was all determined long before you were born – by the genes each of your parents contributed (so go ahead and blame them for that movie career which never took off.)  The same genetic […]
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In Asset Management, Sourcing Capital Posted

Disruption: Do you prefer buggywhips and typewriters… or self-driving cars?

Times flies, and things are changing fast. Old models are not working – the alternatives industry has been hammered with bad press and hit with a slowdown in capital raising. New models (machine-learning, automation, etc.) are coming in thick and fast.   Because of technology, there is disruption. And it will happen over and over […]
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In Uncategorized Posted

Are You Stuck In A Rut?

Does it work? I don’t know. Can you measure it? Maybe. Maybe not. Doesn’t matter. If you don’t know, why are you still doing it? No idea, someone else before me was doing this so I just keep on doing the same thing. We often hear these answers when auditing clients’ capital raising infrastructure and […]
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In Marketing Posted

Marketing Motivation

Be something. Don’t walk into a room and use other people’s words. Find your own words. If nothing else, the day will be more interesting.   If you do it consistently enough, a brand will emerge. More importantly it will be your own. Not some recycled version of another’s idea.   But that means you […]
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