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In Marketing Posted

A Hedge Fund Is Forever

Heard the phrase, ‘A Diamond Is Forever’? Probably. It’s been in every De Beers engagement advertisement since 1948 (as of 2016), and was also awarded the “#1 Slogan of the Century” by Ad Age1. How did this famous slogan come about? A quick step back into history… Diamonds were seen as an extravagance for the […]
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In Investments, Marketing Posted

Brand Over Performance

  Hedge funds and PE funds need to position their brand in front of their performance…   Hear me out.   This is what the landscape looks like today:   Service Providers         Brand         Pedigree         Performance Less important ————————————— Really Important   This is what I think it […]
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In Marketing, Uncategorized Posted

Golf: The Ultimate Hedge Fund Marketing Tool…But for a Totally Different Reason Than You May Think

  My partner, Kyle Dunn, nearly convinced Sam Elliott’s agent to have Sam do the voice-over for a hedge fund video we produced. His resonant and recognizable voice was ideal to convey the message of an off-Wall Street, thoughtful and independent-minded manager.   Of course, we could have just written a marketing deck that says, […]
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