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In Investments, Marketing Posted

Brand Over Performance

  Hedge funds and PE funds need to position their brand in front of their performance…   Hear me out.   This is what the landscape looks like today:   Service Providers         Brand         Pedigree         Performance Less important ————————————— Really Important   This is what I think it […]
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In Marketing, Uncategorized Posted

Golf: The Ultimate Hedge Fund Marketing Tool…But for a Totally Different Reason Than You May Think

  My partner, Kyle Dunn, nearly convinced Sam Elliott’s agent to have Sam do the voice-over for a hedge fund video we produced. His resonant and recognizable voice was ideal to convey the message of an off-Wall Street, thoughtful and independent-minded manager.   Of course, we could have just written a marketing deck that says, […]
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In Marketing, Uncategorized Posted

The Single-Malt Hedge Fund

Combining a Great Strategy with a Strong Brand There’s a high concentration of Scotch distilleries in Scotland: over 100 fully-licensed operations on an island with a population of < 5.5M people. To put it in perspective, there are more Scotch whisky distilleries than there are McDonald’s outlets in Scotland. On top of that, there are […]
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