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A Hedge Fund Is Forever

Heard the phrase, ‘A Diamond Is Forever’? Probably. It’s been in every De Beers engagement advertisement since 1948 (as of 2016), and was also awarded the “#1 Slogan of the Century” by Ad Age1. How did this famous slogan come about? A quick step back into history… Diamonds were seen as an extravagance for the […]
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