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Meyler Delivers Contrarian Marketing

AS SEISMIC SHIFTS RESHAPE HEDGE FUND LANDSCAPE ALTERNATIVE ASSET MARKETING FIRM DELIVERS CONTRARIAN MARKETING   ‘Marketing Will Separate the Winners and Losers’   NEW YORK, APRIL 19, 2017 – As 2017 unfolds, hedge funds are facing erratic asset growth, passive investments are grabbing attention and assets, redemptions are making headlines, fees are under pressure, performance […]
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In Marketing, Presentations, Prospective Investors, Sourcing Capital Posted

Webinar 101 for Fund Managers

  Just last month, we presented a webinar: ‘Effective Presentation of Complex Financial Concepts’. Missed it? Check out the recorded version HERE. Webinars have seen tremendous growth in the marketing world over the past few years. It’s no longer the ‘next big event’, but something more normal, and something that’s seen more frequently. In that […]
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In Marketing, Presentations, Prospective Investors Posted

How to Effectively Market A Complex Financial Concept: Engagement to Diligence (Part 2 – Intrigue)

Adhering to our own general rule, you need to make the complex, un-complex. You need to do three things: 1.)   Engage your audience. 2.)   Create intrigue 3.)   Get buy-in   [See Related: Part 1 – Engagement]     Part 2 – CREATE INTRIGUE Ok, you have someone’s attention… what now? This industry is famous for […]
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In Investments, Marketing, Presentations, Prospective Investors, Social Media Posted

How to Effectively Market A Complex Financial Concept: Engagement to Diligence (Part 1 – Engagement)

  Adhering to our own general rule, you need to make the complex, un-complex. You need to do three things: 1.)    Engage your audience 2.)    Create intrigue 3.)    Get buy-in   ENGAGEMENT There are two steps that supersede everything: 1.)    You need to identify an audience. 2.)    You need to acknowledge that the current practice […]
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In Investments, Marketing, Prospective Investors Posted

Be Human

  Data is good. People obsess over it. We study open rates, clicks, response rates and more. Managers huddle over their Bloomberg terminals, eyes fixated on the ups and downs.   Marketing decks have to be perfect, the story convincing. It’s our job to isolate information and push for evolutionary language. GPs work and re-work […]
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