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In Marketing, Social Media Posted

A Manager Asks: Does Blogging Work?

  In industry terms, does blogging (i.e. market commentary, white papers, thought pieces, etc.) help you build relationships and raise capital? The answer: “Yes.” Yes – it helps you get in conversations that you otherwise wouldn’t have been in, and yes, it offers your investors / prospective investors an additional touch point as often as […]
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In Marketing, Prospective Investors, Social Media Posted

Why Aren’t My Articles Getting Read On LinkedIn?

There are somewhere between 140,000-180,000 new articles being published on LinkedIn each week across many different industries. In the alternative investments industry, managers post commentaries on how the market has been performing, others give advice on personal finance, and some even make bold market forecast predictions. Managers – and everyone else who publishes articles on […]
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