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In Marketing, Placement Posted

The Placement Industry’s Infatuation with Conservatism – Good, Bad, and Ugly of Marketing

“The asset managers we work with don’t want any of the frills.”  “We need to shoot straight up the center in terms of our materials, or people won’t take us seriously.”  “Institutional investors only want to receive information in a traditional form.”   The comments above all appear to be logical and appropriate.  Some would […]
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In Asset Management, Investments, Marketing, Social Media, Sourcing Capital, Uncategorized Posted

The one simple thing that Bridgewater does regularly that you can easily replicate

As Kyle Dunn, points out in his book, Raising Institutional Capital: Fight $marter, it’s not possible to have an authentic relationship with an investor if you are always just asking for money.  You need to first build trust, credibility and relevance.     Most managers that we speak with confuse “trust” with performance.  Sure performance […]
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In Asset Management, Investments, Marketing, Placement, Sourcing Capital, Uncategorized Posted


“If I had asked people what they wanted, they would have said, faster horses” –          Henry Ford   The rule change that redefined professional football According to Wikipedia, St. Louis University coach, Eddie Cochems is credited for calling the first legal forward passing play in 1906 – just months after a rule change allowing it […]
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In Marketing Posted

Introducing the Website Refresh

What is a Website Refresh? A website redesign (or ‘refresh’, as we call it), breathes new life into your existing site, without the time and financial commitment of completely rebuilding it. We’ve built a lot of websites, and we know that the most time-consuming part is deciding on the structure and writing the content. A […]
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In Asset Management, Marketing, Social Media, Sourcing Capital Posted

Yes, Social Media is Relevant to Asset Managers

Social media is no longer optional, even for managers of private funds We hear plenty of objections from asset managers about why they don’t think social media is relevant to their business. For example: “Our target market isn’t on social media.” Oh really? You may be surprised to hear that the fastest growing demographic on […]
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