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Marketing – An Entirely New Ecosystem

We often encounter the retort: We don’t need to “market”, we know all the LPs that can invest in us, and we are already communicating with them. It’s not about what managers aren’t doing. It’s about what everyone else is doing. Communication is no longer about sending out quarterlies, and calling people every once in […]
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In Asset Management, Marketing, Placement, Sourcing Capital Posted

Alternatives and the Marketing Hour Glass

Someone just asked me how I convince people to think differently about marketing alternatives.   Thinking, it occurred to me that we really don’t convince anyone of anything.  We simply talk to people who are already convinced.   That leaves the people that aren’t convinced.  Those people, the ones that say things like, “we don’t need […]
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