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In Marketing Posted

Marketing: A Solution, Not A Task

“Allocators don’t look at websites”   “Performance is all that matters”   “We don’t have time to create content” I was speaking with the principal of a fund the other day and I was immediately confronted by all the normal platitudes above. It went on and on. I just don’t understand the industry’s defensiveness when […]
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In Sourcing Capital Posted

The Old Give And Take… And Take

  The classic practice of compromise or mutual concession – something our kindergarten teachers taught us to do back in the day when we were 6 years old, running around the playground. When it comes to Allocator/ Investor Analytics (a.k.a. Marketing Automation), the same rule applies. You give first, and take later.   What You […]
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In Marketing Posted

Just (Don’t) Do It

Are you tired of all those articles about ‘How to Be a Better Marketer’, ‘5 Easy Ways to Make Your Email More Effective’ and of course ‘Instagram: The Hedge Fund Marketer’s Secret Weapon’?  We all are.  Who writes these things?  Don’t they have anything else to do? So instead,… Here are some things you should […]
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In Marketing, Meyler News Posted

Meyler Adds PR To Integrated Offering

ALTERNATIVE FUNDS PR PIONEER TOM WALEK JOINS AS SENIOR CONSULTANT   Multi-layered communication is essential to building client relationships – and business — for alternative asset management companies.   Meyler Capital has teamed up with alternative asset pioneer Tom Walek to provide clients with PR strategies, tactics and execution that builds out the fully integrated […]
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In General Business Posted

It’s Okay To Offend Some People

Casey Neistat has been going rogue for over a decade. Unhappy about the battery life of his iPod, he went around stenciling: iPod’s unreplaceable battery lasts only 18 months” on iPod ads. Apple began offering a battery-replacement program soon thereafter.   It didn’t stop there. After getting a ticket for riding outside a bike lane, […]
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