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In Marketing Posted

Eat, Sleep, Market Your Fund, Repeat

There’s no magic button to hit to learn how to ride a bike, drive a car, or play a new sport. No one becomes ‘good’ at their first attempt. Discipline and consistency are the keys to success in the honing of these new skills. In building Brand Awareness, discipline and consistency (and of course – […]
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In Marketing Posted

The One Thing You Haven’t Accounted for Within Your Marketing Process

When people think about marketing, they think about emails, campaigns, websites, marketing decks, advertising, content, social networks, videos, events, and more.  Interestingly, no one includes “conversations” on this list. Why is that? Mainly because “talking” doesn’t feel like a “thing.” Because of this, people don’t think of “conversations” as part of a process.  As soon as you […]
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In Marketing Posted

Brand is Earned

We talk a lot about what it means to be a brand. Jeff Bezos likes to say: “Your brand is what people say about you when you aren’t in the room.” I would alter it slightly. I believe your brand is what people say about you right before you enter a room. If someone is […]
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In Private Equity Posted

AlphaWeek Q&A: Challenges that private equity firms face in 2018 when it comes to raising money

**Article first published on: Alphaweek (https://goo.gl/8BySmf) AlphaWeek’s Greg Winterton spoke with Kyle Dunn, CEO, and David Allison, Director of Brand Strategy at Meyler Capital, a capital raising boutique based out of New York and Vancouver, about the challenges that private equity firms face in 2018 when it comes to raising money. GW: Kyle, David, to […]
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In Marketing Posted

Stop marketing to robots…

Alternative investment managers need to stop marketing to robots.   You should be thankful that allocators have not yet been fully converted to cyborgs. If that were the case, a massive algorithm that would sort through the madness and a very small group of managers would receive all the capital. And I think we would […]
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