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In Growing AUM, Marketing Posted

The Four Most Important Words

The Four Most Important Words In Hedge Fund Marketing   Wasting no time:   Language Tools Technology Budget   If you embrace these four words, your marketing will improve and your AUM will increase.   Language Hedge funds have been using the same verbiage to describe themselves for a quarter century. The mystique and sexiness […]
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In Marketing Posted

Which Hedge Fund Are You?

Which Hedge Fund Are You: Marketing Recommendations for 2018 This piece is designed to provide some marketing insight for Hedge Funds, regardless of their circumstance. THE UNTOUCHABLES Very large closed funds that are performing exceptionally well For this fortunate crew, marketing is still for lesser beings.   THE DEPENDABLES Very large funds with average performance […]
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In General Business, Investments, Marketing, Prospective Investors, Sourcing Capital Posted

What We Learned About Fund Marketing in 2017

  The following is a rapid-fire account of what we learned about fund marketing in 2017. We hope it helps inform your efforts in 2018. In no particular order: There is the general sentiment that things are changing.   Value is attached to marketing technology. (Managers are beginning to realize that the awkward use of […]
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In General Business, Marketing Posted

The Marketing-Sales Ratio

The marketing : sales ratio has evolved over the past couple of decades. This isn’t something limited to certain industries, but is very much a universal phenomenon.   What this ratio used to look like:   Previously, marketing played a relatively small role in the sales cycle; it was the sales representative’s job to educate, […]
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In General Business, Marketing Posted

The Future Is Now

Visit any car dealership now and you’ll see 2018 cars everywhere. Cars surely aren’t bending the space-time continuum. What gives? By law, a car can be titled ‘2018’ as early as Jan 1, 2017. There have been instances where cars were launched as early as January the year before, but only on very rare occasions. […]
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