The Four Most Important Words In Hedge Fund Marketing Wasting no time: Language Tools Technology Budget If you embrace these four words, your marketing will improve and your AUM will increase. Language Hedge funds have been using the same verbiage to describe themselves for a quarter century. The mystique and sexiness […]
There’s been a train wreck. No lives were lost, but a presentation was mangled, an ego was bruised, and a prospective relationship is in critical condition. Here’s how it happened. Even though you’re the one doing the reading, pretend for a moment that I’m your audience. There’s something you want to communicate to me […]
Took a survey among my colleagues. Small sample-set, unscientific process and had absolutely nothing to do with our business…so take it for what it is. “What were the must-haves when you purchased your laptop?” The most popular answers (in no particular order): Large screen Portability Speed Affordability So I dug-in a bit, […]
Are investors proud to be involved with a manager? Or are they just looking for some place to put some money? If you can pull off performance anywhere close to the S&P, and you can achieve the former, you have a chance of raising money. Managers need to understand what it means to be […]
More often than not, investors allocate capital without understanding the full spectrum of investments available to them. If the very best in the industry (those that do what you do) were lined up behind you 30 deep, would you get the money? There are a couple of you out there that would say, […]
Is it smarter not to have a marketing deck? Keep breathing… It’s interesting – every time I query a manager about how helpful their marketing deck is in making a presentation, they defensively jump and tell me that they don’t “use” the deck in the meeting. Every time I attempt to elicit a response […]
Even after reading this, most managers will brush it off as the ramblings of a crazy person. However, I challenge you to slow down and really process the comment. It really is big thinking. Show me a leader in any discipline that thinks poorly of his or her own discipline. Did Jordan hate basketball? […]
